To support the launch of the new Carrera’s design, TAG Heuer commissioned I-reel to produce three films : one to reveal the “Carrera Elegant” collection, one to reveal the “Carrera Sport” collection and a shorter teasing dedicated to the Sport Collection.
To unveil the new carrera sport, we have chosen to surround the watch in a nocturnal, hostile and foggy setting, evoking legendary endurance motor races.

We used real life lights effects during the shooting to create theses motion impressions, as if cars were passing at a very high speed around the watches. Using real lights instead of post production effect makes the interactions with the watches surfaces more realistic and accurate.