We developed the Unleash Your Inner Crocodile campaign for Lacoste Watches & Jewelry to support the launch of the new LC33 watch. For the occasion, we produced a dynamic film set in Paris, along with two key visuals highlighting the LC33 wristwatch in three bold colors: khaki, white, and orange.
With an offbeat tone that aligns with the brand’s codes, and targets an active urban audience, the movie features a Crocodile – unmistakable emblem of the Lacoste brand – strolling through the streets of a modern city and playing with a large green and white egg. The egg rolls and then breaks, revealing the new product : an oversized watch.
The film combines two approaches : CGI and real shots with visual effects.
We decided to set the story in an urban environment in line with the brand universe. To give the content a ‘street-style’ look, as if captured spontaneously, we decided to shoot the street handheld using a gyro-stabilized gimbal. We also chose an Insta 360 point of view to further enhance the street vibe.
We first filmed the environment and the street as an empty set and then added CGI elements created here at the agency – the crocodile, the watch and the egg – with FX effects in post-production.
To learn more about the production process of the movie, please visit our
Behance page, you will find more details, such as storyboard, mood-boards, vfx breakdown and various test on the crocodile look and animation.
KEY VISUALS, FROM THE CAMPAIGN
