HERMÈS


LA MÉCANIQUE DU TEMPS

Client
Hermès
Year
2014
Technic
CGI and Shooting
Duration
3 min

 

THE context

Very early in its history, Hermès has created watches.
The brand wished to reaffirm its legitimacy in the field of watchmaking by producing a film with these early timepieces, true witnesses of the close link between the Parisian saddler and Swiss watchmakers.

A few years ago, Philippe Dumas, a renowned illustrator and member of the Hermes family had played with one of our images, adding many characters, creating a picturesque and fun image.

the idea

Based on this image we had the idea to repeat the experience, but this time for a whole movie.

So we wrote a story featuring various vintage watches. For each watch, small characters dressed in the fashion of the time, are moving around it. They prepare, take care of, and repair the watches.
A specific character is the link between all the scenes, passing from one to the other in a more or less burlesque way. He gives advice, guides the others and supervises this miniature construction site.

THE process


We imagined, and drew all scenes, defining about 100 different characters for the movie. Then we asked Philip Dumas if he would like to draw for us three views of each character :  front, back and profile.
Then we modeled each character according to Philip Dumas designs.
A lot of research and development was necessary to obtain in 3D the same pencil style as mister Dumas.

The watches were shoot in our studio. We used our motion control equipment to move the watches exactly as if the characters were actually working around.

Finally, the 3D characters were animated and integrated into the footage.

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Gallery

Music by Circonflex Prod