GIRARD PERREGAUX


ASTON MARTIN - NEO BRIDGE

Client
GIRARD PERREGAUX - ASTON MARTIN
Year
2023
Technic
CGI
Duration
1 min 45 sec
Mechanical emotions

We created this film and visuals for the launch of the Neobridge 84000, a new timepiece – born from the collaboration of Girard Perregaux and Aston Martin.

Our goal was to enhance the hand-making work & know-how expertise of the two brands in the creation of these exceptional products.
Showcasing the Girard Perregaux Neo Bridges 84000 and the Aston Martin DB12, the film draw a parallel between the 2 products, the 2 universes, the 2 manufacturing industries.

The film takes place in a virtual installation where we were able to film the watch and the car while creating strong backgrounds effects.

The treatment is directly inspired from Aston Martin’s color code: AML racing green shadings.
Rapid camera movements and lighting effects were used to create a sense of motion.
Red-color touch-ups was added to liven up the scene, and create even more dynamism.

All content is CGI made.

Campaign visual we created with film treatment