We created this film and visuals for the launch of the Neobridge 84000, a new timepiece – born from the collaboration of Girard Perregaux and Aston Martin.
Our goal was to enhance the hand-making work & know-how expertise of the two brands in the creation of these exceptional products.
Showcasing the Girard Perregaux Neo Bridges 84000 and the Aston Martin DB12, the film draw a parallel between the 2 products, the 2 universes, the 2 manufacturing industries.
The film takes place in a virtual installation where we were able to film the watch and the car while creating strong backgrounds effects.
The treatment is directly inspired from Aston Martin’s color code: AML racing green shadings.
Rapid camera movements and lighting effects were used to create a sense of motion.
Red-color touch-ups was added to liven up the scene, and create even more dynamism.
All content is CGI made.
Additional video loop for social media