Being particularly impressed by the distinctive use of gold material in the newly defined brand identity, we chose to film the genesis of the A2000 in a landscape directly inspired by the shapes of the movement.
The oscillating weight creates a huge fault line in the ground, from which all movement components will appear. They emerge as rough gold parts before transforming themselves into the final wheels and pinions.
On a visual side, special attention has been put into consistency with new brand colors. This is why the overall tones are gold, amber, with almost orange lighting
MOODBOARD
Music by Circonflex Prod
