CODE ALYX

Audemars Piguet launched a campaign for their Royal Oak 41mm self-winding chronograph, created in collaboration with Matthew Williams and his fashion brand 1017 ALYX 9SM. The campaign film was directed by Williams.

Alongside, we created a product centric movie to present the watch and its design details, we proposed a creative treatment inspired by the campaign art direction.

We used graphic effects inspired by the glitch art to highlight various design details of the timepiece. This ‘glitch print’ concept resonates with pop art and street art culture. It also belongs to the realm of photo printing (negative/ textured plane/ black and white/ grain).