How to film every aspects of a watch manufacture ?
Jaquet Droz’ manufacture commissioned us to create a film to present their history,
their know-how and also their lastest collections.
The amount of materials to present was huge : from antique to modern timepieces and techniques, archive documents, founder’s and manufacture’s history.
To embrace that diversity, we choose to create a simple and understated setting : an almost complete dark space, punctuated by each object and scene particular lighting
The set was designed to let the camera travel through time, spaces, and spirit of the brand in a single and continuous move.
The set was designed so that the camera would travel through time, spaces, and spirit of the brand in one single and continuous move.
The very precise camera movement and the whole set were simulated using CGI. Once everything was prepared we used a Milo to perform the real camera move, replicating the CGI move.
Music by Glimpse Lab