The film combines two approaches : CGI and real shots with visual effects.

We decided to set the story in an urban environment in line with the brand universe. To give the content a ‘street-style’ look, as if captured spontaneously, we decided to shoot the street handheld using a gyro-stabilized gimbal. We also chose an Insta 360 point of view to further enhance the street vibe.

We first filmed the environment and the street as an empty set and then added CGI elements created here at the agency – the crocodile, the watch and the egg – with FX effects in post-production.